Tru Smile Now Rebranding

True Smile Now has 4 locations in Arizona. They provide all dental ser​​​​​​​vices, including implant to wisdom tooth extraction and orthodontics.We did a rebrand for them with a new logo, color palette, fonts and voice. We also launched their Instagram account, YouTube channel, managed all graphic and video updates and rebuilt the website to match the new look of the brand.


Tru Smile Now


Tru Smile Now Rebranding


3 Months



Tru Smile Now old logo is a yellow-orange icon, which we thought was not very appropriate for the dental industry. The old logo looks like a dull tooth decay. We should stay away from these colors. Once I even saw a dentist with a red logo and it looked like a bleeding tooth. We choose blue and green, as they give a clean and refreshing feeling.
TruSmileNow 1 old logo newl ogo
TruSmile Now Logo
We also added fun icons and patterns. This project shows that rebranding doesn’t mean you have to completely change the name or logo, but sometimes just changing the colors and fonts can still bring a whole new image to your brand.


TruSmileNow 4 letterhead business card


TruSmileNow 4 trifold brochure


TruSmileNow 5 ads
TruSmileNow 6 mailer 1

New Patient Form

TruSmileNow 7 dental patient form


TruSmileNow 8 folder
TruSmileNow 8 folder2

Implant Deck


TruSmileNow 8 flyer


TruSmileNow 10 website 1

Window Banner

TruSmileNow 11 office

Social Media

TruSmileNow 12 social media graphic

Slideshow Office Display

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