Tru Smile Now Rebranding
True Smile Now has 4 locations in Arizona. They provide all dental services, including implant to wisdom tooth extraction and orthodontics.We did a rebrand for them with a new logo, color palette, fonts and voice. We also launched their Instagram account, YouTube channel, managed all graphic and video updates and rebuilt the website to match the new look of the brand.
Client
Tru Smile Now
Role
Tru Smile Now Rebranding
Duration
3 Months
Category
Branding
Tru Smile Now old logo is a yellow-orange icon, which we thought was not very appropriate for the dental industry. The old logo looks like a dull tooth decay. We should stay away from these colors. Once I even saw a dentist with a red logo and it looked like a bleeding tooth. We choose blue and green, as they give a clean and refreshing feeling.
We also added fun icons and patterns. This project shows that rebranding doesn’t mean you have to completely change the name or logo, but sometimes just changing the colors and fonts can still bring a whole new image to your brand.
Stationery
Brochure
Mailer
New Patient Form
Folder
Implant Deck
Flyer
Website
Window Banner
Social Media
