My Logo Journey: From Hate to Love

As a graphic designer, I know firsthand how crucial it is to have a strong brand. I’ve helped create tons of logos and branding materials for my clients, but when it came time to craft my own brand, I hit a bit of a rough patch. I kept changing my mind and redesigning my logo, trying to find that perfect combination that just clicked.

But eventually, I realized that if I couldn’t even create a brand for myself, how could I expect others to trust me to build theirs? I really need to create a brand that I could be proud of. I chose the name “Adorrie” and spent weeks designing the perfect logo and branding materials.

Unfortunately, after all that work, I wasn’t happy with the result. I hated the logo, the name, the style, and the colors. It was frustrating, but reminded me how importance it is to find the right branding for a business.


I went online to search for ideas of my business name. I came across a few names that I really liked and eventually settled on Red Fox Graphic. I thought it was memorable and unique.

The next step was designing the logo. I spent a couple weeks playing around with different fonts and colors, trying to find the perfect combination that captured my own style.

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At first, I was pretty happy with the logo. It looked good, but there was just something off about it. It didn’t reflected my personality.

That’s when I realized that the logo should be a reflection of me, and if I wasn’t feeling it, then it was time for a change. I went back to the drawing sketchbook and eventually landed on a new name: Red Fox Graphix. I made a few tweaks to the logo to match the new name. Finally felt like I had a logo that truly represented me and my business.

Yes! This is it! This is my logo!

I showed it to my friends and they said it looked a bit too cartoony. But you know what? My logo doesn’t have to look super professional or formal. I’m a designer, and I should have the freedom to go with a logo that I like and that reflects my personality.

Plus, who says a logo has to be all business all the time? A little bit of fun and whimsy can go a long way, and I think my logo captures that perfectly. So bring on the cartoony vibes! I’m ready to rock this logo with pride.


People will always have their opinions. But at the end of the day, it’s my business and I should go with what feels right for me. As a designer, I have the skills to craft a logo, and I should feel confident in my design. A unique and personal branding can be powerful and stand out in a crowded market.

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